Everything you need to know to pitch, secure, and manage sponsorships for your small, mid-size or large-scale event.
Stop wasting time and energy pitching brands blindly and wondering why you're not landing any sponsorships. No more being frustrated at not securing the funding you deserve. Make sponsorships a successful part of your business model.
Create a new stream of income and cover your event costs so that you can focus on providing great content.
Takeaway #2 - Image
Host the top-notch event your brand deserves. Your reputation depends on it.
Takeaway #3 -Inspiration
Create a memorable experience for your attendees. Enhance your event with sponsored surprises.
Day 1 :: AM.
Welcome + Intros. Overview of the program. Sponsorship Strategy Workbook review.
Workshop No. 1 - Priming Your Event for Sponsorship Partners.
Workshop No. 2 - Defining Your USP and ROI promise.
Lunch + Network On Your Own
Day 1 :: PM
Workshop No. 3 - Pricing Your Sponsorship Offerings.
Workshop No. 4 - Implementat-ion Lab!
Hosted Happy Hour!
THE WHOLE KIT AND KABOODLE
What You Can Expect:
2 full days of hands-on instruction with templates, checklists, personalized coaching, agency experts, an implementation lab and more!
Day 2 :: AM
Day 1 Review and Qs.
Workshop No. 5 - Sales Pitch Practice Session w. Brand Rep. Panel
Lunch + Network On Your Own
Day 2 :: PM
Workshop No. 6 - How to Follow Up Effectively and Close the Deal.
Workshop No. 7 - Activation and Execution Best Practices.
Workshop No. 8 - The Ins and Outs of Reporting.
2-Day Recap Highlights and Q&A
Champagne Sendoff and Event Wrap!
Personalized coaching with Stacey Ferguson, Chief Curator of Blogalicious, a premier, national, sponsored conference in its 7th year
Exclusive relationships with veteran brand reps. Special guests have been invited to attend the intensive; Stacey will also make personal intros for you from her million-dollar rolodex!
Tailored Guidance and Advice
Detailed sponsorship offerings and suggestions unique to your event.
Sales scripts that work; Checklists for: delivering ROI to your sponsors as well as planning and executing their activations; and Templates for your sponsorship deck and sponsor reporting.
ABOUT YOUR TRAINER
For the last nine years, I have been creating and managing social media influencer outreach and social marketing campaigns for brands and organizations including: Proctor & Gamble, McDonalds, Disney, Dove, Walgreens and more, that has allowed me a window into what brands want. The cornerstone of my business is the annual Blogalicious Weekend conference, produced by me and my team since 2009; a 3-day educational and experiential event featuring high-profile speakers and major consumer brands (such as Kia Motors, Coca-Cola, Tylenol, AARP, General Mills, Johnson and Johnson and many more). I am responsible for a 200+% growth increase in sponsorship revenues in the last 8 years and I can't wait to share my formula with you.
I have generated over $2,000,000 in sponsorships and I can't wait to share my formula with you.
So much has changed since I completed your Sponsor Success class.
"I implemented your strategies, as well as your feedback of my first kit draft. As a result I have 2 HUGE companies that are interested in sponsoring the my LIVE RICHER Challenge: Prudential and GM. I can’t thank you enough."
Tiffany Aliche, The Budgetnista
ROCK ON, LAMAR!
"When we were planning a conference for 200 guests aboard a cruise ship, Stacey was the first person that we called... She saved us from wasting time and resources trying to figure out a process that she already has mapped out. That streamlined process made the conference a huge success and we’re gearing up for the next one."
Lamar Tyler, BMWK Marriage Cruise
Included: Bonuses Valued at $1,197!
Sponsorship Strategy Workbook ($197 value)
Sponsor Success Online Training ($497 value)
VIP Registration for Blogalicious Weekend 2017 ($499 value)
The Done-For-You Sponsorship Strategy 2-Day Intensive will take place at the Silver Spring Civic Building in Silver Spring, MD on the border of Washington, DC.
1. 2 Full Days of Hands-On Instruction + Personalized Coaching with Stacey
2. Exclusive relationships with brand reps and PR pros who will be in attendance and those who Stacey will introduce you to following the event.
3. Constructive Feedback and Critique in a Sales Pitch Practice Session.
4. Crafting of detailed sponsorship offerings unique to your event.
5. Sales scripts that work.
6. Checklists for delivering ROI to your sponsors as well as planning and executing their activations.
7. Templates for sponsorship deck and sponsor reporting.
8. Breakfast and Snacks daily.
9. Saturday Happy Hour and Sunday Champagne Sendoff.
10. $1,197 in Bonuses: Sponsorship Strategy Workbook; #SponsorSuccess Webinar Recording; VIP Registration for Blogalicious Weekend 2017.
>> How Is This Different From the #SponsorSuccess Webinar?
Great question. The #SponsorSuccess Webinar is an excellent introduction and overview of the world of sponsorships and a step-by-step guide to Stacey's 3-part Successful Sponsorships Formula, including a sponsorship deck audit.
The Done-For-You Sponsorship Strategy 2-Day Intensive is an in-depth personalized, in-person, work retreat where you will learn and apply the tools that will allow you to master your sponsorships process. You'll be handed a Sponsorship Strategy Workbook with checklists, scripts and templates that you can use to plug and play. In addition, you'll have unfettered access to Stacey and her circle of trusted professionals to ask questions and receive detailed feedback and coaching through exercises and tackling real-world scenarios.
>> How Does The Investment Breakdown?
The registration investment of $1,497 is actually a savings of $3,700. For 2 full days of personalized coaching with Stacey - someone with a proven sponsorship track record - the investment would normally be $4,000. And don't forget the bonuses you'll receive valued at $1,197! Combine those with the brand rep relationships you'll form as well as the convenience and peace of mind you'll receive from having your sponsorship strategy Done For You and you'll see that the overwhelming value this 2-Day intensive offers is well worth it.
>> Can I Pay In Installments?
Yes, absolutely. We've setup an easy 3-payment installment plan if you wish to take advantage of it. If you pay the full registration upfront, you'll save $100!
>> I'm Coming From Out of Town, Where Can I Stay?
You're in luck! The 2-Day Intensive will be taking place is one of the most bustling and energetic suburbs of our Nation's Capitol - Silver Spring. You can find a host of accommodation options HERE as well as on AirBnB.